Don't Sell Ads On Your Website!

Want to make a great profit from your web traffic? DON'T SELL ADVERTISING ON YOUR WEBSITE! Sounds ridiculous, right? Wrong. Think about what advertisements on your website actually do. When you sell a banner ad or text link on your site you are sending traffic away from your page to somebody else's page where they could potentially purchase someone else's product. You are basically using your website, that you pay for to help someone else build their business and pad their pockets. You should be using that valuable space to promote your business and pad your own pockets.

Let me give you an example. On one of my own websites I run a 468x60 banner ad at the top of the page. If I sold it to someone else I could probably get between $300-$500 per month depending on traffic. (High traffic sites could get more, but for the sake of argument let's work with $500.) If I sold that banner to someone else for one year I would pocket $6000. Not bad, but not great either. Here's what I do instead.

I run a banner for a multi-level marketing company that sells Travel Club Memberships. For each membership I sell, I receive $1000. If I average just 1 sale per month I would make $12,000 a year as opposed to $6000 selling the space to someone else. I have just doubled my money. However, on my website and with my particular program I average about 3 sales per month which equals $3000 per month or $36,000 per year! Email me at mark@markkaye.com and I will show you how to do the same thing on your site.

I also run banners for the same program on other sites. While they are selling me the space at a discount, I am making great money off of their real estate.

That's not all. Many bloggers are selling text links at the beginning or end of blog posts for anywhere from $50-$200. With the thousands and thousands of affiliate programs out there it is just as easy to link to a product that will pay you at least that much if not more. Instead of selling the link, pick a product or service that relates.

Instead of selling a text link on a post to someone else for $100 I choose to run a link to an Affiliate program that pays me $25 per sale. If my blog post nets me 4 sales, I have made the same amount of money as I would have if I sold the link flat out. If I make 8 sales, then I have doubled my money. If I sell the link to someone else for $100 and they make 8 sales, then I have cheated myself out of $100. Your website real estate is valuable! Keep it to yourself. Use it to promote yourself and your affiliate programs. There is a lot of money to be made on your website, don't hand it out to anybody else, keep it to yourself.

Mark Kaye is a radio and television host in Jacksonville, FL. He travels the country speaking to entrepreneurs about marketing both on and offline. In addition to his personal website http://markkaye.com, Mark is the creator of http://moneypoo.com. You can email Mark at mark@markkaye.com.