The Writing Process Part 3 | Setting up your eBay business

Make Money With eBay Guide

Free eBay Business Kit >> Learn to Sell on eBay

This article is intended to explain to you how to write for eBay auctions. This is page 3 of 6. Please leave us comments, questions, or success stories so that we can improve this guide.

Writing Your Sales Copy
There are two major items that you will want to include in your sales copy They were mentioned before on our previous articles; The benefits and The features of an item.

The Benefits of Your Item
The benefits of your item are all the emotional reasons to buy it. Benefits are all the things that get someone excited to bid on, fight for and buy your item. You may recall we told you that people buy benefits. A benefit is what you get out of something.

Remember the example of power windows? Power windows in a car give you control and makes it convenient for you causing them to be a benefit to you.

As you examine your item to be auctioned, which of the benefits listed below would apply to it? Do not feel you are limited to these benefits listed here. There may be others that would fit your item, this list is provided as a sample only.

• It saves you time
• It makes you money
• It saves you money
• It makes your life easier/better
• It makes you look good
• It adds value/quality
• It makes you feel good
• It adds beauty
• It is fun/enjoyable
• It tastes/smells good
• It convenient
• It gives you control

The Features of Your Item
The features of your item are the measurable information about your item. This information allows a bidder to justify bidding on your item. Features are the intellectual reasons to buy something.

Again, using the power windows as an example here, you get buttons to push on the drivers side to roll each of the windows up and down; and there is a lock that can be turned off and on. These are physical features of the item.

Continue to The Writing Process 4