Case Study 2: Scalable Article Marketing

5,000 in one month???

This page is part of our case study on article marketing. Related case studies can be found at the lower part of this page.

Summary As of July 3rd:
Total Days Case Study has been running: 30
Total Number of Keywords Bringing in Traffic: 127
Total Number of Back links Found: 0
Page One Listings in Google: 62
Total Unique Visitors: 378

Our last case study proved that article marketing can increase the number of long tail keywords that drive traffic to a website. This case study (our second one) will be to see if the process is scalable. Theoretically, if one article campaign can bring in roughly 500 unique visitors, 10 article campaigns could bring in 5,000. The Case Study will run for a month from July 3rd through August 3rd and will involve submitting 10 unique articles to article submission websites and 10 separate articles for internal "landing pages".

The goal: To use Article Marketing to generate at least 5,000 unique visitors in 30 days.

The Metrics: I will be using Google Analytics, and Google Site Maps to track the results. Any increase in links, search engine rankings, and traffic will be easy to monitor.

Step One: The Landing Page x10.

As our last case study indicated, the benefit of article marketing lies almost exclusively with the increase in search engine rankings. In fact, over 99% of the traffic came from long-tail keywords. For our new case study, It will be important to target different long tail keywords in each of the 10 articles we submit so that duplication issues are not encountered. As a result, each article will need it's own landing page and will need to be related to different topics. The Articles and their landing pages have been listed below.

• Article #1 An Introduction To Ebay Motors with it's landing page Make Money With eBay Motors.
  
  
• Article #2 Paid Surveys – What to Expect From a Genuine Survey with it's landing page How To Make Money from Paid Surveys Online.
  
  
• Article #3 E-Books – Transition to Modern Day Libraries with it's landing page Make Money With e-Books.
  
  
• Article #4 Affiliate Networks - Make Money with Clickbank with it's landing page Make Money With Click Bank.
  
  
• Article #5 What is Social Media – and what makes it Different? with it's landing page Social Media - The New Internet.
  
  
• Article #6 The Main Principles and Benefits of Online Networking with it's landing page Offline Networking VS Online Networking.
  
  
• Article #7 Branding - Positioning Your Company Minds of Your Customers with it's landing page Branding - Define Your Business.
  
  
• Article #8 Website Building – Knowing Your Competition with it's landing page Website Building – Establishing Guidelines.
  
  
• Article #9 Blogging – an Introduction with it's landing page Blogging – Why Marketers should use blogs.
  
  
• Article #10 An Introduction To Google AdSense with it's landing page The Two Forms Of AdSense Sites.

Step Two: Distributing the Articles

As stated in the last case study, writing is not one of my most favorite past times. After several months of writing content for this website, I was running out of ideas for these new articles. So, I ended up hiring a contract writer "Phil" to assist.

After the articles were written I submitted them to the same article sites as before: EzineArticles.com, GoArticles.com, ArticleDashboard.com, ArticlesBase.com, SelfGrowth.com, ArticleCity.com, IdeaMarketers.com, ArticleAlley.com, SelfSEO.com, Amazines.com, ArticleTrader.com, ArticleFactory.com BusinessKnowHow.com, PromotionWorld.com, URHowTo.com and ExcellentGuide.com. In addition, I also used the article submission service over at Article Marketer.

Step Four: Monitor Results

It can take months for articles to be picked up on various websites and it can take up to six months for an article to "exhaust" itself on the internet. I will post weekly updates including stats on this case study.