Online Auctions - Presentation

Make Money With eBay Guide

Free eBay Business Kit >> Learn to Sell on eBay

This article is intended to teach you step by step how to present your ebay auctions. Presentation is key in making money with online auctions! We will teach you how to set up your ebay auction to sell and make you money. Please leave us comments, questions, or success stories so that we can improve this guide.

The overall presentation of the auction item will vary depending on the item. Even within an auction category or sub-category you will find a wide variety of presentations.

In your research you want to focus in on eBay members who have a track record of success selling the kind of item you plan to auction. You will know that by looking at their past auctions.

An eBay member who gets into a groove of auctioning the same or similar kinds of items will have a similar presentation they use again and again. The message here is, when you find something that works keep using it.

Now, some of the auctions you will find to be rather sophisticated. Don’t worry about that now as you are coming up with ideas for your first auction. There are templates you can use on your auctions supplied by eBay for a minimal fee. As you gain experience, you can learn how to use your own templates or design your own presentations using HTML if you choose, but for now that is down the road a bit and is a way to add polish to your auction. The bottom line is still in the words and pictures you present.

What to Look for in the Overall Presentation of an eBay Auction
The overall presentation of an auction is about its layout. The layout includes:

• The general page layout
• The fonts – the font faces (types of fonts), the font sizes, and the color of the fonts
• The pictures – how many, sizes of the pictures, and where those pictures are placed on the auction page
• The template and/or background colors

Font Faces
Your font face selections should be kept to the basic fonts:

• Ariel
• Times New Roman
• Courier New
• Vedanta
• Comic Sans MS

Generally speaking, these fonts will be supported in every computer on the planet that uses English so the visitor that comes to the auction will see the auction the way it was meant to be seen and not substitute another font for some strange font selected. As well these fonts are generally easy to read.

It is not unusual to see one font face for the headline and another for the body of the sales copy, as this draws attention without being overwhelming.

Font Sizes
The larger font sizes are used for headlines and sub-headlines. Larger fonts create emphasis and draw attention for the eye to view.

Larger fonts are also used to sell to members whose eyesight might not be very good. So, items targeted to seniors often have a larger font throughout the presentation.

Continue to Auction Presentations Part 2.